News

New Version Icecat PIM Leads to Faster Time to Market

Push Real-time Product Updates to Your Ecom System

With the most recent 2.2.5 version update of Icecat PIM of March 27, 2019, Icecat PIM offers the possibility of real-time content updates of your e-commerce system. This means that every Icecat PIM user that has its Push-API (application programming interface) connected, will be able to receive real-time updates from Icecat PIM for both product content and logistical data.

How does it work?

Once the Push-API driver within Icecat PIM is enabled, each time something in a product’s content changes, the product contents gets exported, i.e., pushed into your system through your Push-API.

If you, for example, manually change a product description in Icecat PIM and click “save”, the product gets automatically updated via the API Push. The same for price, stock, product type, description, and all other available product fields.

The same is true for automated imports into Icecat PIM: if new or changed product content is imported from, for example, Icecat, Icecat PIM instantly pushes the updated content towards your connected APIs. Even when the Icecat content import is still running, so no more waiting till the import is finished in order to run the export. This saves a lot of time and frustration. Your ecommerce system will be real-time synced with your Icecat PIM and import sources in this way.

Real-Time Icecat PIM Data Flow

In the above you can see the real-time data flow between your ecommerce system, Icecat PIM, and other sources.

What are the main advantages of using the API Push module?
– Firstly, no more waiting until the Icecat import is finished to update your system.
– Secondly, no more waiting for long export processes before products are updated.
– Thirdly, no more task manager / cron configuration needed for batch processes.
– Lastly, shorter time-to-market with new products.

Full release log Icecat PIM version 2.2.5

How do I know if the API is compatible with my system?
If you like to get advice if the integration will work with your system, or you like to check yourself by receiving the API outputs, please contact us.

The API integration works via Oauth2 authentication and bearer.

New features and improvements:

  • API push driver added for products, prices and stocks, product types, categories.
  • Caching of categories/product types feed in import of categories and import of product types added.
  • Added searchable select for brands, categories and product types on filter rule edit page.
  • Added searchable select for brands, categories and product types on warehouse selector rule edit page.
  • Searchable select for brands and product types on product pricing page added
  • Added displaying external category label on category conversion rule edit page.
  • Lastly, added filters for brands, categories, product types and attributes in export of content.

Fixes

  • Fixed batch delete of conversion rules.
  • Fixed escaping for some fields in export file.

In case you are interested in integration via the API or do you know someone in need for this solution, please contact us.

Jarno Nederend

Recent Posts

EU’s VLOP Rules Are “Too Strict” for Marketplaces

The German e‑commerce association Bevh (Bundesverband E‑Commerce und Versandhandel Deutschland) has urged EU regulators to rethink the…

14 hours ago

How Labubu Turned Pop Mart Into a $1.8 Billion Toy Powerhouse

How did a mischievous, fluffy creature with sharp teeth come to outperform toy giants like…

2 days ago

Building a Smarter, Greener Digital Supply Chain Through Better Product Content Practices

As the Country Manager for Icecat in the UK, I speak with brands, distributors, and…

3 days ago

The New EU Energy Label for Mobile Devices: What Brands and Resellers Need to Know

Starting June 20, 2025, the European Union has enforced a new mandatory energy label for…

4 days ago

AI Search Shakes Up Google’s Reign: What It Means for Product Stories

The world still "Googles"—but more often it also prompts, circles or asks an AI search…

7 days ago

Icecat Streamlines Web Usability Getting Tips from AI

In a recent internal review, Icecat’s usability team turned to AI to identify and address…

1 week ago