Icecat to Present on AI-Ready Product Data at E-commerce Warsaw Expo 2026

Icecat will participate in the 29th edition of E-commerce Warsaw Expo, taking place on April 23, 2026, at EXPO XXI in Warsaw. The event gathers e-commerce professionals, solution providers, and digital leaders to explore how online commerce continues to evolve.

One of the highlights of the event will be a presentation by Bence Varga, CEE Region Manager at Icecat. His session, “From Product Data to Agentic Commerce: Building an AI-Ready Catalog that Scales,” will focus on how product data is becoming a key enabler of AI-driven commerce.

What will the session cover?

The presentation will explore how structured product data supports the transition from traditional e-commerce to AI-powered, agent-driven environments.

In particular, Bence will address:

• How product data quality impacts AI performance in search and recommendations
• Why standardized and machine-readable catalogs are essential for scalability
• How businesses can prepare their data for AI agents that increasingly guide purchasing decisions

The session also connects to the broader concept of agentic commerce, where AI systems can search, evaluate, and even execute purchases on behalf of users.

As this shift accelerates, product data is no longer just a backend requirement. Instead, it becomes a core layer of digital commerce infrastructure.

Why this matters now

E-commerce is moving beyond traditional search-and-click journeys. AI tools already influence how products are discovered and compared. The next step is more autonomous systems that actively support or automate decisions.

However, these systems rely heavily on structured and verified data. Inconsistent or incomplete product information can limit their effectiveness. On the other hand, well-structured catalogs enable better visibility, more accurate recommendations, and smoother integrations across platforms.

This is where the idea of an “AI-ready catalog” becomes practical rather than theoretical.

Meet Icecat in Warsaw

E-commerce Warsaw Expo offers a strong platform for exchanging ideas and exploring new approaches to digital commerce. Alongside the presentation, Icecat will be available to discuss how structured product data supports scalability across marketplaces, PIM systems, and AI-driven applications.

Join the session

If you are working with product data, e-commerce infrastructure, or AI applications, this session provides a focused look at how these areas are increasingly connected.