Icecat Brand Rank H1-21: Philips, L’Oréal, and Maybelline lead in Health and Beauty

This week we will start with the H1-21 per vertical in the category Health & Beauty. Below, you can see the top 10 brands in this category with the most product data-sheet downloads.

Overall, the vertical Health and Beauty rose from approximately 42,1 million downloads in H1-20 to 98,5 million in H1-21. This means a year-on-year growth of 134%. In the same vein, all brands that reached the top 3 in this half-year recorded growth in comparison with the same period last year. Especially the growth of L’Oréal Paris is remarkable with a rise of 192% in download requests compared to the same period last year. Even more if you take in consideration that Maybelline, Garnier, and Essie are brands from L’Oréal. In the graphic below, dark blue represents H1-21 and light blue represents H1-20.

Other KPIs on Brand Rank Page

While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. Again, this is done for transparency. This daily updated statistic is also available for Testseek XML API users by default.

Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.