In this short French e-commerce overview, we highlight that the French have a total of 200,000 e-commerce websites and a potential of 65 million French visitors. The most visited online store in this country is Amazon, with more than 15 million unique visitors per month. Other big e-commerce players in the French market are Cdiscount, Fnac, Vinted and Carrefour. A mixed top 5 that contains classic marketplaces, a second-hand marketplace, and FMCG websites.
Around 64% of the French people are shopping online and prefer a phone over a computer or tablet. On average, they spend € 60 per order, which comes down to total spending of € 103.4 billion. This makes the French e-commerce market the seventh-largest e-commerce market in the world. When ordering goods online, online consumers in France like to pay with their bank cards. The bank card is, by far, the most popular payment in France, accounting for 80 percent of all purchases.
There are some e-commerce trends that are becoming evident. First of all, the importance and power of marketplaces is increasing. For example big players like Amazon, the most visited online store in France. Secondly, recommerce is growing, which is one of the reasons that Vinted is in the top 5.
Below you can find the complete French e-commerce overview:
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