Partners

Dustin Calls its Suppliers to use Brand Cloud

The leading business-to-business IT reseller in the Nordics and Benelux, Dustin, joins the Icecat free Brand Cloud Program. Brand Cloud allows supplier brands to enter, edit, and enrich their product content themselves for all their products, free of charge. This way, brands, and other suppliers can directly improve themselves the buyer experience for their products on Centralpoint. Alternatively, they can join Open Icecat, to outsource editorial jobs and for unlimited syndication of their approved product information to all their (authorized) channel partners.

Brand Cloud Benefits

Some of the main benefits for brands and suppliers of Dustin to use Brand Cloud:

  • After sign up, brand editors can immediately start entering and enriching any kind of product information like product titles, descriptions, specs, images, and product videos.
  • The entered product information goes straight into the Icecat catalog and is ready to go live in minutes.
  • Icecat pushes content to the live sites of connected channel partners.
  • Brand Cloud is free to use, but support is available if you want to delegate jobs to the Icecat editorial team.

How to join Free Brand Cloud?

It is easy to register, in three steps, for Free Brand Cloud. Firstly, go to icecat.biz/registration to sign up for a free Icecat account. Secondly, confirm your e-mail address. Thirdly, contact Icecat to assign your brand to your account. Icecat verifies that only authorized staff is allowed to manage a brand’s product content.

There is also a tutorial on how to edit data via the Brand Cloud. In case you need more information, please contact your Account Manager or contact us online.

Martijn Zey

Recent Posts

EU Targets Unsafe Imports with New E-commerce Rules, Reshaping Cross-Border Trade

The European Union has agreed on new customs rules aimed at tightening control over e-commerce…

17 hours ago

China Issues New E-commerce Guidelines, Highlighting a Shift in Cross-Border Trade Strategy

China has released new guidance for its e-commerce sector, signaling a shift toward more structured,…

2 days ago

Shopify Introduces AI Toolkit, Signaling a New Phase in Agentic Commerce

Shopify has introduced a new AI Toolkit for developers, marking another step toward what many…

5 days ago

BNPL Reaches 50% Adoption in Europe, Reshaping Online Shopping Behavior

According to recent data, 50% of European consumers now use installment or pay-later services, confirming…

6 days ago

Zalando’s Expansion Continues: Bulgaria Launch Expected in 2026

Zalando is continuing its European expansion, with a launch in Bulgaria expected later in 2026.…

7 days ago

Asian Regulators Scrutinize Anthropic’s AI Model as Cybersecurity Risks Rise

Artificial intelligence is moving deeper into critical infrastructure. However, as capabilities increase, so do concerns…

1 week ago