Connect+ Teams Up with Icecat to Streamline Product Content Across Its Retail Network

Connect+, a key player in the Belgian consumer electronics and appliance retail market, has officially partnered with Icecat to enhance the onboarding and management of product content across its major retail brands: Expert BE, Exellent, and Selexion. This collaboration makes Icecat the exclusive platform for providing structured product data to the group’s digital and in-store channels.

By inviting its suppliers and brand partners to deliver product content via Icecat, Connect+ is taking a significant step toward ensuring faster product listings, improved content consistency, and a better shopping experience for its end customers.

A Trusted Name in Belgian Retail

With decades of market presence and a strong nationwide footprint, Connect+ operates a portfolio of recognized electronics retail brands. Whether consumers are shopping online or visiting one of many local branches, they rely on Expert BE, Exellent, and Selexion for a curated selection of top-tier products in consumer electronics, white goods, small appliances, and more.

To support this, Connect+ relies on structured, accurate, and compelling product information, delivered efficiently across channels and updated in real-time.

Why Icecat?

To simplify and unify the product data workflow, Connect+ is now using Icecat as the single point of entry for product content. The group invites brands and distributors to syndicate their content, including specifications, descriptions, images, and marketing assets, via the Icecat platform.

This brings several benefits to partners:

• Faster listing of products across all retail platforms
  
• Consistent, structured content for better presentation
  
• Reduced time-to-market for product updates and launches
  
• Improved customer experience with complete and enriched listings
  

With this move, Connect+ aligns its content operations with a global standard. It uses Icecat’s proven infrastructure to streamline collaboration between retailers and suppliers.

An Open Invitation to Suppliers

Connect+ encourages all suppliers and brands to begin submitting product data via Icecat as soon as possible. This helps ensure that products are listed more quickly and accurately, with consistent messaging across stores and ecommerce platforms.

The process is simple, and the benefits are tangible. It improves visibility, reduces manual updates, and gives you a seamless way to showcase your products to customers across Belgium.

Are you a supplier for Connect+?

If you’re already an Icecat partner, just log in and update your product content as usual. For support or questions, please contact your Icecat account manager or reach out via the Icecat website.