Barco Unlocks Scalable Product Content Delivery with Open Icecat

Barco, a global leader in visualization and collaboration solutions, is entering a new phase in digital product communication through its Meeting Experience division, supporting the ClickShare product range. ClickShare, Barco’s solution for video conferencing, collaboration, and modern meeting room environments, is now available in Open Icecat. This gives channel partners access to rich, standardized product content, including detailed specifications, marketing texts, images, and multimedia assets.

From Belgium to the World: The Barco Story

Founded in 1934 and headquartered in Kortrijk, Barco has built a legacy of excellence in sectors where image precision and operational reliability are paramount. Barco supports teams in collaborating more effectively with a range of solutions. These include intuitive wireless presentation systems and fully integrated video conferencing setups. These tools are designed for use in huddle spaces, boardrooms, and hybrid meeting environments. Barco applies its deep understanding of visual clarity, reliability, and user-centric design to build meeting room products that support productive and engaging collaboration. As a result, organizations worldwide trust these solutions.

In a market where technology decisions are increasingly shaped by digital experiences, Barco recognized the need to elevate its product content. It had to be not just accurate, but also compelling, standardized, and widely accessible. By partnering with Icecat, Barco ensures that Icecat represents its ClickShare range with rich, accurate, and up-to-date product information across the digital channel. Additionally, Icecat supports this effort by syndicating Barco’s content in a structured, multilingual format. This enhances discoverability and simplifies integration for channel partners. As a result, it helps deliver a more informed and confident buying experience.

Product Content Delivery at Global Scale

Through Icecat’s open data platform, Barco now syndicates its detailed product content directly to a growing network of global resellers, e-commerce platforms, and integrators. This includes technical specifications, marketing assets, certifications, and high-resolution imagery.

This ensures that Barco’s innovations are consistently represented, no matter where or how customers encounter them. Whether it’s a reseller in France or a systems integrator in the Middle East, the information is uniform, reliable, and ready to use.

The integration also reduces the friction and manual overhead often associated with content management. Consequently, Barco’s partners can now access product data in multiple formats, including XML, JSON, CSV, and JavaScript, and easily integrate this content into their digital storefronts using Icecat’s standard connectors.

Enhancing Product Experiences Through Rich Content

But Barco’s vision goes beyond data standardization. By adopting Icecat’s Product Stories, the company is reshaping how it communicates complex products in an online-first world.

Product Stories are rich content modules that replicate the depth of an in-store product demo. For Barco, this means bringing its highly technical products to life through layered storytelling and dynamic content. As a result, this includes embedding videos of real-world applications, image galleries that highlight design precision, and interactive elements that showcase key features and differentiators. These immersive stories are available in both English and Dutch, ensuring accessibility and resonance for key markets.

(video of a product story)

Start Using Barco’s Product Content

Barco’s enriched product content is now available through the Open Icecat platform. Simply log in to your Icecat account to access Barco’s full product catalog. Begin integrating the content into your digital channels using standard formats like XML, JSON, CSV, or JavaScript.

New to Icecat? Simply register for a free account to get started.

Need help? Your Icecat representative or our support team is always available to assist with setup, integration, or content customization. We make sure Barco’s high-performance solutions are represented exactly as intended, everywhere you sell.