Xerox Syndicates Product Videos to Channel

Xerox is an Open Icecat Sponsor for more than ten years already, using Icecat to syndicate its product content to its partners. Now, also its product videos are available via Open Icecat. Xerox produced a series of 22 short videos, which are accessible via the respective Xerox product data-sheets. In short, these videos showcase the key features and benefits of core printers & multifunctional printers for small and medium businesses and government organizations. Further, the Genuine Xerox Supplies and Xerox Apps are highlighted.

The Xerox videos are downloadable in MP4 format. This means partners can, for example, host them directly on their e-commerce environment or upload them to their YouTube channel. There is no re-direct back to the Xerox website. The videos are branded for presentation by Xerox Authorised Partners and will help with the customer research, engagement, and buying cycle. Currently, these videos are available with English text only. Xerox expects to have the translated subtitle files available by the end of the year for Icecat users.

Benefits for Xerox resellers

What are the benefits of Xerox product content for Xerox resellers? First of all, the Xerox product data-sheets are available free of charge for its business partners. Please, go to registration if you don’t have an Icecat account yet. Further, by adding product videos, resellers can provide their clients with a more complete buying experience. Finally, compatible supplies and options are easy to select via the product data-sheet of the main product.

How to get access?

If you are a Xerox reseller, you can use your existing Icecat account to download Xerox’s free product content. If you don’t yet have an account, simply register here. In case of questions, please don’t hesitate to contact us directly.