In 2021, 100 of the world’s largest online marketplaces sold goods for $3.23 trillion. These 100 marketplaces account for more than 90% of the global marketplace sales. According to Digital Commerce 360’s data, sales through platforms like Alibaba, Amazon, eBay, and others accounted for two-thirds of worldwide e-commerce sales last year.
Despite the fact that the top online marketplaces — Taobao, Tmall, and Amazon — account for more than 60% of the Top 100’s gross merchandise value of $3.23 trillion, other online malls continue to climb to prominence, earning share by swiftly growing.
Marketplaces are popular online shopping platforms because of the enormous amount of products accessible, which are often at reduced prices. The industry is dominated by large players, see below the top 5.
| Rank | Marketplace | Country |
|---|---|---|
| 1. | TAOBAO | China |
| 2. | TMALL | China |
| 3. | AMAZON | United States |
| 4. | JD.COM | China |
| 5. | EBAY | United States |
40 of the top 100 marketplaces have launched in the last decade. These are shops that have been in business for a long time but have only recently begun to enable other merchants to sell on their sites. But where are all marketplaces located? Below is an overview of the marketplaces by region.
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