VTech Adds Enhanced Product Stories for Italian Retailers

VTech, a Hong Kong-based global leader in electronic learning toys and cordless phones, is an Open Icecat Sponsor that uses Icecat successfully to syndicate its product content to its channel partners. Recently, VTech opened an office in Italy. VTech made Product Stories available in the Icecat catalog to boost their attendance in this new Italian market. Now, Vtech asks all its Italian channel partners to download the content from the Icecat catalog.

These dynamic Product Stories have a wide selection of multimedia assets. For example, a Product Story can include videos, feature logos and explanations, 3D objects, hot spots, and an image gallery. Product Stories enhance the online shopping experience for online shoppers. A study by Icecat showcased that when Product Stories are used on a product page, conversion will grow by 11%.

How to Integrate VTech Product Stories

Moreover, integrating VTech Product Stories is a straightforward process that can be accomplished by adding a few lines of Icecat LIVE code to your e-commerce website. Icecat LIVE is a free, complimentary service that empowers you to embed real-time product content using minimal JavaScript coding.

Within the Icecat LIVE ecosystem, “Product Stories” serves as a distinct container within the granular call API. A comprehensive integration manual is readily available to guide you through the process of implementing Icecat LIVE. The enriched content categorized as “Product Stories” can also be located in Icecat’s data exports.

In case you need help integrating content, the dedicated Icecat Toy team is at your disposal, offering expert guidance at every stage of the integration process and showcasing several successful examples.