In this short Portuguese e-commerce overview, we highlight that Portugal is ranked 30th in the global e-commerce market. In total all e-commerce websites in Portugal have a potential of 10+ million visitors. The most visited online store in this country is El Cort Inglés. Other big e-commerce players in the Portuguese market are for example Zara, Amazon, and Apple. A mixed top 5 that contains marketplaces, electronics, and fashion websites. One of the fastest-growing online stores in the Portuguese market is billabong.pt, a fashion brand.
According to Statista, around 68% of Portuguese people are shopping online and prefer a computer over a phone or tablet. On average, they spend € 51 per order, which comes down to total spending of € 5.6 billion. As a result, this makes the Portuguese e-commerce market the thirtieth-largest e-commerce market in the world.
Portuguese eCommerce market is, generally, very much aligned with other European markets, if it comes to current situation and trends. There are some e-commerce trends that are becoming evident. Firstly, the importance and power of marketplaces are increasing like Amazon. Secondly, mobile commerce is growing, at the moment it has a huge potential as computers are still most used to order online. Below you can find the complete Portuguese e-commerce overview:
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