In this Icecat Amazon Feed Specification (AFS) manual for vendors, we explain, step by step, how you can set up an automated content push to Amazon. Amazon introduced AFS as a data interchange standard to enable suppliers to fully automate item lifecycle management with and procurement by Amazon. AFS allows you to publish catalog content to Amazon in an automated way, bypassing many of the Vendor Central self-service tools for manually adding and updating products. Via Icecat, vendors can push content to Amazon through AFS. AFS allows the ingestion of images, texts, and product specifications. Currently, AFS does not allow the automated push of other A+ content or inventory. Such additional A+ info still needs to be manually added via Amazon Vendor Central.
Please, find below a summary of the three-step initial onboarding process per country.
We explain these steps further below.
In short, to push products to Amazon via AFS, it’s required to select Icecat from the CSP list. Below you can find the first steps to follow:
Firstly, find and choose Icecat as CSP in Amazon Vendor Central. To view the CSP list, go to the Manage Catalog Feeds tab under Items on Vendor Central.
Enter the 8-digit code: 17397865.
Secondly, go back to the Manage Catalog Feeds tab under Items and authorize Icecat for each of the vendor codes used for submitting catalog content. When authorization is complete, you will be notified via a token (as acknowledgment) on the Vendor Central authorization screen.
Finally, provide the token(s) and vendor code(s) to Icecat. So, Icecat can use these credentials as CSP for your data ingestion into Amazon.
Below, an overview of the submission process of updated catalog content.
In the table below, you can see an overview of columns in the product activation form and their meaning.
Mandatory (Y/N) | Description | Example value | |
---|---|---|---|
Vendor code | Y | Vendor Code and Token are credentials used to access AFS API. | VEN20 |
Token | Y | Vendor Code and Token are credentials used to access AFS API. | amzn7.account.AIPXZ IRQ9PYOTTEHV607X WHGAJVQS |
Amazon Vertical | N | AFS Vertical is Amazon’s name of a category of products that the Vendor wants to sell on Amazon. | NOTEBOOK_COMPU TER |
Brand | Y | Brand is a name of a brand of products that the Vendor wants to sell on Amazon. | ASUS |
Product code | Y | Product code is the unique identifier that a manufacturer gives to a product. | UX410UA |
Identifier | N | Equal to “Vendor SKU” in Amazon Vendor Central. Product code value used by default unless other value is provided. | 12345 |
GTIN | Y | GTIN (Global Trade Item Number) can be used by a company to uniquely identify all of its trade items. | 5713738381918 |
ASIN | N | ASIN (Amazon Standard Identification Number) in case of product update. | B00005N5PF |
Cost Price | N | Price indicates the Amazon purchase price for the Vendor’s product. | 100 |
List Price | N | Also known as the manufacturer’s suggested retail price (MSRP) or the suggested retail price (SRP) and is the price the manufacturer recommends the retailer sell the product for. | 150 |
List Price UVP | N | Applicable only for Germany. The Unverbintliche Verkauf-Preis or suggested retail price for Germany. | 150 |
Currency | N | Currency indicates the currency which the Vendor uses to represent the product price. | EUR, GBP, AED, USD |
Region | Y | Region indicates a country orientation of the Amazon retail website where the Vendor wants to sell products. | Provide the Region values as follows: ES, DE, IT, UK, FR, US, NL, UAE. |
Locale (Country) | Y | Please indicate Locale in format Language_Country. | es_ES, en_GB, en_AE |
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