ELKO Group Enhances Online Webshop with Icecat’s Product Content

By using the Icecat Brand Cloud, ELKO Group provides its partners and customers with easy access to detailed and reliable product information. This partnership allows ELKO Group to streamline product content management, ensuring consistent and accurate data across its distribution network. 

About ELKO Group

ELKO Group is one of the CEE region’s largest distributors and wholesalers of IT and consumer electronics products and solutions, with more than 30 years of experience.

“At ELKO, we are committed to providing our partners with high-quality, accurate, and timely product information to enhance their retail operations. Our integration with Icecat marks a significant step toward automation and standardization. Additionally, according to our recent survey, Icecat is the most popular content syndication system among our customers, making this collaboration a natural choice,”

ELKO Group partners with 350 IT manufacturers, offering diverse products and distribution services. Furthermore, they serve over 10,000 retailers, system integrators, local computer manufacturers, and enterprises across 13 countries in Central and Eastern Europe and the Nordics. Mara Skudra, CMO at ELKO Group, comments on the partnership:

“Beyond benefiting resellers, this partnership also highlights the importance for vendors and brands to engage with global platforms like Icecat. By ensuring their products are accurately represented with rich, up-to-date content, they enhance visibility, improve customer trust, and drive sales. We encourage brands to leverage this opportunity to strengthen their presence in the digital marketplace.”

Entering Content in Icecat Brand Cloud

As part of this partnership, ELKO Group will begin utilizing Icecat’s Brand Cloud to manage and enrich its product content. The Icecat Brand Cloud provides an easy-to-use platform where brands can input, update, and enhance their product data. ELKO Group will have direct access to Icecat’s extensive catalog, allowing them to provide their customers with up-to-date product information across various categories.

With the Icecat Brand Cloud, ELKO Group can include key product details like titles, descriptions, specifications, images, and videos. They can also add sustainability data and Enhanced Product Stories.
This will not only increase the accuracy of product information but also ensure a more engaging and informative online shopping experience for customers.

Benefits for Brands

The partnership with Icecat provides brands with the opportunity to distribute their product content across multiple retail platforms and marketplaces, enhancing visibility and consistency. By uploading and enriching their data, brands ensure their product information is complete and accurate across all channels.

Accurate product details drive higher customer engagement and improve sales conversion rates. With support for over 70 languages, brands can reach a global audience with localized content. Additionally, Icecat’s digital rights management features allow brands to control the distribution of their product data to authorized resellers, maintaining brand integrity.

How to Join the Icecat Brand Cloud

For brands looking to join the Icecat Brand Cloud, the process is simple. Follow these steps to get started:

1. Sign up for a free Icecat account.
2. Confirm your email address to activate the account.
3. Contact Icecat to assign your brand to your account.

Once registered, brands can begin entering and enriching their product information immediately. For more information on how to join, brands can reach out to george.abramishvili@icecat.com or visit the Icecat website.