Bang & Olufsen (B&O), the famous Danish high-end consumer electronics company, adds its product content to the Icecat catalog. B&O is well-known for its elegantly designed audio products, television sets, and headphones. B&O’s product content is now also available in the Icecat catalog for its authorized channel partners to download.
B&O product content, including images, marketing texts, and specifications, is now available for free in the Icecat catalog to minimize the threshold for channel partners. They can easily download any relevant product data to provide their online visitors with an improved buying experience. For legal protection, B&O has licensed Icecat to syndicate its copyrighted materials to its authorized channel partners. Through Digital Rights Management, B&O controls the syndication of its product content, decides who gets what, and differentiates digital assets per channel partner.
Through Open Icecat, authorized channel partners not only get access to B&O content but also the content of other brands. Furthermore, they can fully automate the ingestion of product specifications and other digital assets into their e-commerce platforms. Besides, B&O takes care that the latest product information is available. The content is available in various formats such as XML, JSON, CSV, and also via add-ons to mainstream e-commerce platforms.
What are the reasons for Bang & Olufsen to join Open Icecat and become a sponsor? First of all, reach is, of course, significant for every brand. Efficient connections to many resellers and all big marketplaces are already available in Icecat, which processed 10 billion product data-sheet downloads in 2020. Finally, it will increase its online visibility via its authorized resellers.
If you are an authorized Bang & Olufsen channel partner, please use your Icecat account to log in, request authorization, and download its product content. If you do not have an account yet, please register online. Further, please contact your local Account Manager, or contact us online, in case of questions.
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