Announcing additional tags for Product Titles and Local Product Name

We expect, per September to apply the following changes in the Icecat data output structure:

Support two titles per product: Brand Owner and Icecat titles

Currently, Icecat generates titles for each product automatically. Titles may be a concatenation of brand family, product series, selected spec values or category name. The title concatenation logic is unique per category, and settings are made by the Icecat taxonomy managers. Alternatively, the brand owner can request or provide its own product title per locale. Both in XML and JSON output files, we tag this asset as “Title”. At the moment, the locale title is changed based on brand requirements, and in Icecat output this overwrites the tag “Title” with the updated brand title so that the Icecat generated title disappears from the product XML and JSON. To make our output more consistent, we decided to publish in a product XML and JSON locale both Icecat and brand owner titles. For brand owner titles, we will add the new tag “BrandTitle”.

So, every product in the Icecat data base will thus have the Icecat title (tag “Title”) for all supported locales, and in case that a brand provides a local brand title, we will also publish that title (tag “BrandTitle”) in the respective locale.

Further, we will also start publishing the International title in the product XML locale, which is we currently only published in the INT (international) localized XML. We will tag it as “IntTitle”. This asset will always be present in the product XML and JSON locales.

Support international Product Model Description together with local one

In the Icecat data base, we have a local and international Product Model Description. In the product XML we publish it under the tag “Name” and in JSON under the tag “ProductName”. The international Product Model Description is always created by Icecat as an attribute value that can be used for any language (locale). A local Product Model Description is created per brand request or policy. Currently, once a local Product Model Description is added to a product, we simply publish it in XML and JSON instead of the international one. Again, to have more consistency in our output data, we decided to publish both the international (under existing tags) and local Product Model Description in product XML (tag “localeName”) and JSON (tag LocaleProductName”).