Whirlpool Italy Succesfully Syndicates its Product Content to Sales Channel

The Whirlpool Corporation, a multinational manufacturer and marketer of home appliances, successfully uses Icecat to syndicate its content to its channel partners. Whirlpool Corporation owns multiple brands. In addition to Whirlpool, also Hotpoint, Indesit, and several more. As Whirlpool Italy is now an Open Icecat sponsor, its product content is freely downloadable for any of its channel partners in English, Italian, and Dutch.

Importance of syndication

One of the advantages of being an Open Icecat Sponsor is that the Icecat syndication network already consists of tens of thousands of users that download the data regularly. Whirlpool’s product content in the Icecat catalog includes product titles, descriptions, pictures galleries, PDFs, EU energy labels, and Reasons-To-Buy.

Benefits for Whirlpool channel partners

Channel partners immediately benefit from the high-quality Whirlpool product content which is available for free. Whirlpool takes care of the completeness and accuracy of product datasheets in co-operation with Icecat’s editorial teams. Furthermore, Whirlpool product content is available timely. This ensures that channel partners are up to date and won’t display obsolete content to their buyers. Finally, the ingestion of production into a reseller’s e-business platform can be fully automated with XML, JSON, or other standard APIs. Add-ons to popular e-commerce platforms are available as well.

Download Whirlpool content

Are you a Whirlpool reseller? Then, use your Icecat account to download its free product content. In case that you don’t have an account yet, please register online. If you are an authorized reseller, we advise you to request authorization via the Icecat platform as well for additional benefits. In case of questions, please contact your local Account Manager or contact us online.