Top 30 Product Content Platforms of 2020: Amazon, Woocommerce and Prestashop

Avatar for Martijn Hoogeveen

Per January 2020, most Icecat users are still uploading product content to their custom, LAMP based, ecommerce or PIM environment. Out of a historical sample of around 85K users, the observed platform diversity is enormous: more than 2,000 different platforms are reported by Icecat users.

Amazon on top as marketplace

However, if we look at the platforms which show most dynamics, the largest annual increase, a different picture is shown: Amazon is on top, followed by WordPress/Woocommerce, PrestaShop, Magento Commerce (Adobe), and Microsoft. Ebay is now behind Amazon as the most popular marketplace, and Alibaba including Taobao and Ali Express, is catching up as a marketplace.

Woocommerce and PrestaShop overtake Magento

Woocommerce seems to have replaced Magento as the most popular open source webshop. It’s remarkable that also PrestaShop has overtaken Magento Commerce, that seems to have lost the sympathy of the open source community after its take-over by Adobe, and subsequent radical overhaul of its e-commerce tech.

Easy marketplace integration

It’s to be expected that during 2020, marketplaces will become increasingly important. And, webshop environments that simplify the process of feeding marketplaces with content and offers, will be winners. The rise of Shopify could also be interpreted in this light.

See also the overview of add-ons.

Avatar for Martijn Hoogeveen

Founder and CEO of Icecat NV. Investor through iMerge. PhD Multimedia at Delft University of Technology. Former Professor at Open University Netherlands/Technical Sciences & Environment.

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