Avatar for Cyrine Klai
By
March 2, 2021
Maxi Toys joins Icecat

The French and Belgian toy retailer Maxi Toys, with 117 physical stores and an e-commerce presence, joins the Icecat network. Online presence and quality product content are critical for Maxi Toys after a complicated year of restructuring. The decision to…

Avatar for René Rozendal
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February 11, 2021
LEGO makes enhanced content

LEGO makes enhanced Product Stories freely available via Icecat for all of its authorized retailers in Benelux, the DACH region, and Italy. These Product Stories contain a selection of multimedia digital assets. For example, video, feature logos and explanations, 3D…

Avatar for René Rozendal
By
January 28, 2021
VTech-Wins-Icecat-Toy-Popularity-Monitor-2020

The Icecat Toy Popularity Monitor 2020, which Icecat introduced last year, are based on the Icecat taxonomy as inspired by the NPD categories. In short, the NPD main categories are Action Figure & Accessories, Arts & Crafts, Building Sets, Dolls,…

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