During the lockdowns of last year, 96% of consumers in Europe shopped online. That is 60% up compared to the year before. Moreover, according to a report from Forrester, 74% of consumers say they have no intention to significantly reduce…
E-commerce refers to a shopping experience via a website or dedicated branded app. Alternatively, Social Commerce (or S-commerce) is the process of selling products through social media. In short, it allows customers to make their purchases from their social media environments…
