It is no secret that high-quality product information is fundamental to satisfy the modern-day consumer. This applies no less in the fashion industry, where omnichannel is a standard and consumers expect to switch between online and offline channels seamlessly. One…
The Italian electronics retailer DML SpA, which is part of an Italian entrepreneurial group that started the Stay-on webshop, uses Icecat rich product content to improve its online conversion. DML SpA is a big retailer with 600+ employees and €…
Given the trend of headless e-commerce, where a commercial back office can be connected to multiple front offices, feed management has become existential. Most important, to efficiently send product data feeds to several e-commerce channels. It leads to more visibility…
