In making or breaking an online sale, great content is a differentiating factor. Since 2001 Icecat specializes in standardizing and optimizing product data for online consumption. We are happy to announce that, from now on, we offer integration for accurate…
Icecat acquires 92% of Syndy, a platform for the exchange of product information between brands and retailers, specialized in product data for sectors such as, FMCG, toys and DIY. Syndy works for clients like FrieslandCampina, Philips Lighting and Co-op in the Netherlands.…
Over 47% of online shoppers purchase products via their smartphone (GSK.com, 2017). While mobile commerce is seen as the driver behind the growth of online sales, in many cases the product content is not mobile ready. Researchers of the University…
