Often shoppers are overwhelmed by the complexity of the shopping process when it comes to buying, for example, a PC. Therefore, simplifying the shopping journey is critical. Content on product pages is key, as these pages remain the most important…
Brands like Intel and BenQ, and top marketplaces such as Amazon and Walmart adopt new user-generated reviews functionality. They closely work together through Testseek to enhance the buyer experience. Not only with expert reviews but also with user-generated reviews. The user-generated…
Download the full Icecat N.V. YH1 2018 report (pdf) Icecat N.V., the listed provider of product data to the global e-commerce market, enjoyed an annual revenues growth rate that accelerated to 24.4% over the first six months of 2018 (from 21.5%…
