To further improve visitor engagement and increase shopping cart conversion, Italian electronics retailer Trony adopts rich content with Icecat Product Stories. Trony is an Italian chain of stores specializing in household appliances, consumer electronics, information technology, and telephony products. With…
Product content is all the information provided by retailers or brands to describe and promote their offerings. It includes product names, images, videos, weights and dimensions, prices, instructions for use, and reviews. The more comprehensive and relevant the product information is, the more…
For manufacturers, it is a fight to get attention for its products in webshops and on marketplaces. Presenting the correct product information is vital in this process. According to Emerce, there are six important steps to optimize your digital shelf…
