The Italian electronics retailer DML SpA, which is part of an Italian entrepreneurial group that started the Stay-on webshop, uses Icecat rich product content to improve its online conversion. DML SpA is a big retailer with 600+ employees and €…
Given the trend of headless e-commerce, where a commercial back office can be connected to multiple front offices, feed management has become existential. Most important, to efficiently send product data feeds to several e-commerce channels. It leads to more visibility…
Nowadays, online shoppers have high expectations for retailers' images and video content on an online product page. A lack of content means a deal-breaker for a consumer. According to eMarketer, roughly 33% of consumers will look to a brand’s website…
