Tech brands still dominate the e-channel in Q2-2018. The strongest e-channel brand, HP (+64%), developed in Q2 2018 close to the average trend of 70% increase in product data-sheet (PDS) downloads on an annual basis through the e-channel. The top…
The top 10 e-channel brands in 2017 are led by HP, Philips and Lenovo like in 2016. Most progress is made by Apple which expanded its online visibility with 102% compared to an industry average of 55%. The only contracting…
In Q2 2017, Philips became the most popular online brand in the e-channel as measured by Icecat, overtaking HP for the first time. In the second quarter of this year, product data for any product sold online for both brands…
