Avatar for Wouter Maatman
By
August 20, 2021
video on e-commerce sites

Recently, Icecat took over Autheos, a video content syndicator. Video on e-commerce sites is becoming increasingly common to give online shoppers a better feel of a product. Video can also be prominent in Google Search. Videos can appear on the…

Avatar for Wouter Maatman
By
March 18, 2021
Product identification helps Google

Google relies on accurate and trusted product data to precisely identify products that are available for shoppers. Providing clear product identifiers helps Google to match offers to products and subsequently, match products to relevant search queries. You can improve Google's…

Avatar for icecat
By
September 28, 2020
Google from the manufacturer pages

Today, many suppliers work with Google Merchant Center. A platform to support retailers and brands offering capabilities and insights in posting product listings. And drive or optimize sales within the Google environment. The platform has its own ecosystem of agencies…

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