Managing product information is key to satisfy today’s mobile and online-first consumers. A Content Solution Provider (CSP) like Icecat helps brands to manage their data feeds efficiently. To determine which CSP to chose answering the following questions will help: How…
Companies using e-commerce can have a massive amount of product data. Product data consists of any useful information about a product. Useful for consumers, purchasing, marketing, logistics, or management. In short, this includes descriptions, digital assets, dimensions, pricing, and inventory.…
Managing large amounts of complex product information is a very time consuming and complex task. Because product information needs to be accurate and consistent across multiple channels. Furthermore, rich media assets and compatibility and cross-sell relations between products need to…
