The cryptocurrency landscape is continuously changing. Very visible is the all-time high of bitcoin. Another development that caught the attention of media is the breakthrough of non-fungible tokens for selling unique art items using ethereum smart contracts based on the…
Loyalty programs are everywhere. They are well known to improve sales and generate value for both the customers and the business. Though the business-to-consumer (B2C) world often uses these programs, they are less prominent in the business-to-business (B2B) segment. Recent…
From mid-February till mid-March, Icecat tried its first paid Facebook campaign to promote the Icury Airdrop V as a followup on free campaigns with specialized airdrop websites in 2019 and January. With this Facebook campaign Icecat targeted people that have…
