During the lockdowns of last year, 96% of consumers in Europe shopped online. That is 60% up compared to the year before. Moreover, according to a report from Forrester, 74% of consumers say they have no intention to significantly reduce…
The cryptocurrency landscape is continuously changing. Very visible is the all-time high of bitcoin. Another development that caught the attention of media is the breakthrough of non-fungible tokens for selling unique art items using ethereum smart contracts based on the…
Loyalty programs are everywhere. They are well known to improve sales and generate value for both the customers and the business. Though the business-to-consumer (B2C) world often uses these programs, they are less prominent in the business-to-business (B2B) segment. Recent…
