LEGO makes enhanced Product Stories freely available via Icecat for all of its authorized retailers in Benelux, the DACH region, the United Kingdom, and Italy. These Product Stories contain a selection of multimedia digital assets. For example, video, feature logos…
This guide will quickly show you how to import free product content from Icecat into your webshop. A lot of product content, so-called product data sheets (PDSs) are provided for free by Icecat's sponsoring brands. However, if you want to…
Based on the experience of thousands of Icecat and PIM implementations, I distilled the ten most critical tips for a successful implementation of rich product content in your e-commerce environments. Of course, this advice is about the full integration of Icecat…
