Based on the Icecat sample of connected webshops in Q1 2017, the most popular standard webshop software platforms are Magento Commerce (9%), PrestaShop (8%) and VirtueMart/Joomla (4%). PrestaShop made relatively more progress, over the past years, than its contenders, and…
At the end of March, Amazon announced its acquisition of Souq.com, the leading e-commerce platform in the Middle East, for around 650 million US dollar. Souq.com operates in a geography of 50 million consumers and has just 2% share in…
We notice evolvement in the content requirements of Amazon and other major etailers. With the focus on improving the online buying experience based on conversion metrics. At the same time, the content of many brands falls short of these critical…
