Tech brands still dominate the e-channel in Q2-2018. The strongest e-channel brand, HP (+64%), developed in Q2 2018 close to the average trend of 70% increase in product data-sheet (PDS) downloads on an annual basis through the e-channel. The top…
In Q3, 2017, HP is back as the leader of the global e-channel in terms of product data-sheet downloads via the Icecat network. HP is replacing Philips, which had jumped to the No 1 popularity spot in Q2, partly to…
In Q2 2017, Philips became the most popular online brand in the e-channel as measured by Icecat, overtaking HP for the first time. In the second quarter of this year, product data for any product sold online for both brands…
