Icecat Toys Data Model: The Solution for All Your Retail Partners

The Toys Data Model of Icecat is available worldwide and keeps growing every day and is fully embraced by the toy industry. Icecat is working with a large number of brands such as LEGO, Spin Master, Bestway, MGA Entertainment and other toy brands that are monitored in the Icecat Toys Brands Monitor. Icecat PIM is available as a free-of-charge Vendor Central for brands and as an Open Icecat Subscription Model that is fully aligned against changing requirements.

How does Icecat work

The main benefits for using Open Icecat:

• The only free catalog for resellers and comparison sites
• Available for total Icecat network existing of 80.000+ users
• Available for new Icecat users
• Support from the editorial team (data entry via editorial team)
• Easy to use editorial back office
• Support all types of content
• Multilingual interface
• Generic standardized taxonomy
• Shorter time to market
• Control the use, modification, and distribution of copyright data (DRM)
• Retailer activation via native speaking Icecat Country Manager
• Increase online visibility
• Powerful branding
• Compatible with third parties like Google Manufacturing Center and Amazon Vendor Central
• Use Icecat as your own PIM cloud
• Insights and reports

Do you want to know more information how Icecat can help you?

René Rozendal

Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry