Icecat Top 10 brands performing very well in Q2: Apple, Lenovo and Asus
The leading Icecat Top 1000 brands in Q2-2016 are respectively HP (+15%), Lenovo (+92%) and Philips (+9%). However, in terms of dynamic trends the picture are somewhat different in the Icecat Brands Top 10.
In terms of both data-sheet downloads and expansion of the number of online channel partners, Apple, Lenovo and Asus performed very well in the ecommerce channel in Q2-2016 compared to the same period one year earlier. Acer had a standstill in the development of its ecommerce channel but expanded in download popularity. Hewlett Packard Enterprise was the only top 10 player that witnessed a contraction on all accounts.
It is advised that brands willing to develop ther ecommerce channel focus on the number of channel partners as well as the depth of its portfolio included in a partner’s online catalog.
The trends in connected channel partners and data-sheet downloads are highly significantly correlated at 66.8% (n=1000, p<0.0001).