Icecat Live, JSON and CSV usage expanded during 2019. XML still Most Used Integration Method.

Avatar for Martijn Hoogeveen

During 2019, there were some small shifts in the the Icecat interfacing methods that our users – connected platforms – are using. The Icecat portal is still generating a lot of visibility leading to manual lookups called “www” (45%). We separated the measurements for JSON downloads (4%) from the Live interface (13%) during 2019. The share of CSV downloads increased relatively fast from 6% to 8%.

XML by far most used data exchange method

JSON, Live (JavaScript) and CSV where the Icecat request methods that each increased their share modestly with 2% at the expensive of the other methods: xml and portal lookups. XML is still the most popular technical data exchange method (30% of connections), and is expected to maintain its position for years to come.

The total of unique platform connections increased by 2% to around 11K. A trend is that more and more sellers make use of product content via e-commerce platforms, which make a shared use of Icecat connectors.

Avatar for Martijn Hoogeveen

Founder and CEO of Icecat NV. Investor through iMerge. PhD Multimedia at Delft University of Technology. Former Professor at Open University Netherlands/Technical Sciences & Environment.

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