Gigabyte adds Where To Buy to its UK website

JJ Jan
By
Gigabyte_laptop

Gigabyte, the Taiwanese PC components and notebook brand, adds Where-To-Buy (WTB) to its UK website, in cooperation with Hatch and Icecat.  By WTB the visitors of a Gigabyte product page are guided to selected etailers when choosing the products they’re looking for. WTB is expected to have a serious business impact as Gigabyte’s website is high traffic with about 7.8 million visitors in the last six months, ranking #15 in the Computer and Electronics category.

gbt-website-ranking

source: similarweb.com

Gigabyte Where-To-Buy (WTB)

Product pages show the availability of the product in the webshops of selected etailers to help visitors making a quick buying decision, which will lead to a higher conversion rate. The WTB system of Hatch also traces the click-through and sales out, so that Gigabyte can use such information to optimize its marketing campaigns and rationalize its advertising investments.

GIGABYTE WTB, Where-To-Buy
Gigabyte Where-To-Buy (WTB)

When Gigabyte rolls out WTB globally, the impact will be significant, given the volume and size of this hardware manufacturer. Gigabyte shipped more than 10 millions motherboards last year, ranking 2nd in this category. Further, Gigabyte also produces VGA graphic cards, notebooks and servers. Its revenues totalled 1.7 Billions USD (~1.5 Billion EUR) in 2015.

Likethumbsup(5)Dislikesthumbsdown(0)

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

World map

Iceclog Launch and Improved Icecat LIVE Documentation

“Iceclog” (Icecat content-log) is our new blog, where you will find...
 August 26, 2016
open-live-optimized

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time product content from some 300 m...
 June 1, 2016
http url

Manual for Icecat URL: Links to Product Data-sheets and Images

Version: 1.20, October 4, 2016.The purpose of this post is to explain the Icecat URL method to ...
 October 4, 2015
open-csv-optimized

Manual for Icecat CSV Interface

This document describes the CSV (Comma-Separated Values) variant of Icecat's Open Catalog Interface...
 September 28, 2016
wall-writer-in-action

Iceclog Editor Guidelines: Writing Compelling Posts

The Iceclog Editor Guidelines are a quick guide for contributors to the Iceclog blog or "cl...
 August 17, 2016
open-personalized-csv-optimized

Manual for Personalized Interface File and Catalog

Via the Icecat website and login area, a user can generate personalized or customized CSV or Excel f...
 October 5, 2016
apple_watch_series1

Apple Watch: a Useful Tool or a Smart Toy?

After six months spent with my Apple Watch, I am still not sure if I consider it a useful tool or "j...
 September 30, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of transferring to data, comparab...
 February 17, 2017

Manual for Testseek Product Reviews Integration via Icecat

Icecat provides aggregated expert reviews from our partner Testseek, as an add-on service for both O...
 October 19, 2015

Icecat Add-ons for Magento, PrestaShop and other Popular Solutions

Icecat has a huge list of integration partners, that make it easy for clients and free users, to mak...
 October 4, 2017