French Toy Retailer 1001jouets Enters Icecat Free Vendor Central Program

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1001 jouets joins Icecat
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The French toy retailer 1001jouets joins Icecat Free Vendor Central Program. 1001jouets is in the toy market for over ten years. At the moment the etailer covers 12 categories on their e-commerce websites like board games, creative hobbies, decoration, childcare, and books. There are 15 000 products in stock and offers are syndicated to marketplaces like Amazon, Conforama, and Cdiscount.

After the first lockdown, the toy market increased by 15% in terms of sales. Further, the holiday season accounts for almost 48% of annual sales. So, in the context of a new national lockdown, online sales seem to be more than ever the solution. Because the best gifts are just one click away.

High-quality product content

1001jouets asks its suppliers to register for Icecat Free Vendor Central to enrich their product data themselves for 1001jouets and other participants in the program. In short, high-quality product content is an important factor in the decision-making process for toyshop visitors. Moreover, it is also proven to lower returns. Therefore, 1001jouets not only makes use of the Icecat Cedemo toys database but also promotes the Icecat Free Vendor Central. So that its vendors add missing product data and promotional assets. For example, product descriptions, specifications, images and videos. 1001jouets benefits directly from this quality data and uses it transparently in its e-commerce environment.

Great benefits for 1001jouets vendors

Vendor of 1001jouets profit from many benefits. Firstly, after the FREE registration, product content, like product titles, descriptions, specifications, images, and product videos, can be easily entered into Icecat. This has to be done by a brand representative. Secondly, once an information update happens, Icecat gets a real-time notification and can push the data to live immediately. Thirdly, product information goes straight from the Icecat database to the e-commerce environment of 1001jouets. And finally, additional service levels can be agreed upon like joining Open Icecat, for unlimited syndication of all a brand’s product information to any of its channel partners.

How to join Free Vendor Central?

It is easy to register, in three steps, for Free Vendor Central. Firstly, go to icecat.biz/registration to sign up for a free Icecat account. Secondly, confirm your e-mail address. Thirdly, contact Icecat to assign your brand to your account. Icecat takes care that only authorized staff is allowed to manage a brand’s product content.

There is also a tutorial on how to edit data via the Vendor Central. In case you need more information, please contact your Account Manager or contact us online.


1001jouets rejoint le Portail Fabricant

1001jouets, avec plus de 15 000 produits en stock, et sa présence sur diverses marketplaces comme Amazon, Conforama ou encore Cdiscount, existe dans le domaine du jouet depuis près de 10 ans. Ce revendeur compte 12 catégories sur son site dont les jeux de société, les loisirs créatifs, la décoration, la puériculture et les livres.

Après la fin du premier confinement, le marché du jouet avait fait un bon de 15% sur les ventes. Autre chiffre clé, en date du 11 octobre, le marché du jouet n’était plus qu’à -1% de ses résultats de 2019, rattrapant donc le retard causé par le confinement. Cependant, les fêtes de fin d’année représentent presque 48% des ventes annuelles. Ainsi dans un contexte de reconfinement national, la vente en ligne est plus que jamais une solution à portée de click.

Qualité de la fiche produit

Nous savons maintenant que la qualité de la fiche produit est un élément important lors de l’achat, et peut être un facteur qui diminue les retours. La plateforme Icecat propose du contenu produit de qualité, comprenant les descriptions, les caractéristiques, les images et vidéos des produits. En rejoignant le Portail Fabricant, 1001jouets profite de tous ces avantages. Les marques sponsors entrent elles-mêmes leurs informations dans le Vendor Central, permettant ainsi une fiabilité de nos fiches produits. Pour un revendeur tel que 1001jouets, Icecat est aussi une solution qui facilite le process pour les revendeurs. En effet, toutes les informations se trouvent à un endroit, et les utilisateurs peuvent choisir les informations qu’ils souhaitent conserver. 

Pour plus d’informations, n’hésitez pas à nous contacter.

Sources:
https://www.lefigaro.fr/flash-eco/le-marche-des-jouets-a-bien-rebondi-apres-le-confinement-20200909
https://www.lsa-conso.fr/le-marche-du-jouet-a-presque-rattrape-tout-son-retard,362958
https://www.lesechos.fr/industrie-services/conso-distribution/reconfinement-le-noel-gache-des-marchands-de-jouets-1260567


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