ABB, Schneider Electric and Weidmüller Winners in Icecat DIY & Construction Monitor

Avatar for Martijn Hoogeveen

ABB, Schneider Electric, both in electricity management, and Weidmüller (DIY tools) are the top three brands in Icecat’s DIY & Construction monitor based on 128 million online Product Data-Sheet (PDS) requests through searches or otherwise over 2019. The total number of DIY & Construction brands monitored is 2,282.

Low Concentration

There is, huge brand diversity in DIY & Construction. The top 25 of brands cover 59% of total brand visibility in this vertical, and the highest brand share is a mere 9% (ABB). The business-to-business (b2b) and projects oriented character of this industry, implies that niche brands can thrive.

E-commerce Ready Vertical

In general, the DIY & Construction vertical is increasingly e-commerce ready. Especially, the branded products are quick to sell online, both by generalists like Amazon and by specialists like If the outcome of b2b depends on it, quality brands will have an advantage over other brands.

Avatar for Martijn Hoogeveen

Founder and CEO of Icecat NV. Investor through iMerge. PhD Multimedia at Delft University of Technology. Former Professor Multimedia/E-commerce at Open University Netherlands.

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