51% of Slovenians aged 16–74 made an online purchase during 12 months

Avatar for Lucija Drstvenšek

Slovenia is home to approximately 2 million inhabitants. The GDP per capita is 22,182 EUR and was last recorded in 2018. The current number of e-commerce users is 1.2 million, with an expected increase of 200,000 million more users by 2023.

Online purchases in Slovenia are rapidly increasing. In 2018, the Slovenian Statistical Office released a report stating that more than half of individuals aged 16-74 made an online purchase in the previous 12 months. The share of people in that age group more than doubled regarding online purchasing, compared to the 10 years before. The categories most often purchased online by women are: clothes, food and groceries. And for men: household goods, computer hardware and electronic equipment. 71% of people in Slovenia, aged 16-74 are using the Internet every day or almost every day, regardless of the location – home, work, or school – or the purpose of usage (private versus professional).

The share of regular Internet users (16-74 years) by purpose of usage, Slovenia, 1st quarter 2018

Valicon, a Slovenian marketing research agency, observed that Slovenians are quite loyal to local e-commerce shops. But, the true market share of the major players in the Slovenian market is hard to determine. However, their research showed that 47% of Slovenians buy from Slovenian webshops. Popular Slovenian e-commerce sites include: ceneje.si, mimovrste.si, nakupovanje.net, enaa.com, mercator.si, and trgovine.net. Other often visited e-commerce sites include: Amazon, eBay and Ali Express.

According to a research done by SAP in 2018, the main reasons for consumers not to buy online are: distrust and the fact that they are more familiar with physical stores. Of those who never shop online, 84% say that they prefer to see the product in-store, 42% do not want to share personal data on the internet, and a third is concerned about the abuse of credit card details. Ensuring Slovenians that they are secure in shopping and offering free and easy returns will help alleviate their fears.



Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Manual for Icecat URL: Integrating Links to Product Data Sheets and Images

Version: 1.21, August 28, 2019.The purpose of this post is to explain the Icecat URL method to get...
 October 4, 2018

Iceclog: Content Log and Playground for New Ideas like a Free Vendor Central and Social Media Functions

“Iceclog” (Icecat content log) is the Icecat blog, where you will find...
 June 26, 2019

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time product content from some hundr...
 June 1, 2018

Manual for Icecat CSV Interface

This document describes the CSV (Comma-Separated Values) variant of Icecat's Open Catalog Inter...
 September 28, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of transferring to data, comparab...
 September 17, 2018

Iceclog Editor Guidelines: Writing Compelling Posts

The Iceclog Editor Guidelines are a quick guide for contributors to the Iceclog blog or "cl...
 August 17, 2016

Manual for your Personalized Interface File and Catalog from Icecat

Via the Icecat website and login area, a user can generate personalized or customized CSV or Excel f...
 October 5, 2016

Icecat Add-ons including Magento, PrestaShop, Oracle, SAP Hybris, Google Shopping. NEW: Drupal.

Icecat has a huge list of integration partners, that make it easy for clients and free users, to mak...
 June 25, 2019

Manual for Testseek Product Reviews Integration via Icecat

Icecat provides aggregated expert reviews from its activity Testseek, as an add-on service for both ...
 October 19, 2015

Apple Watch: a Useful Tool or a Smart Toy?

After six months spent with my Apple Watch, I am still not sure if I consider it a useful tool or "j...
 September 30, 2016